Boral Pavers & Retaining Walls

soho
SO Stylish – the Boral SOHO Paver Launch
Boral asked us to help launch their new SOHO Porcelain Tile Collection – the latest in their extensive range of outdoor paver tiles.

With the brief to inspire and educate customers about these unique porcelain pavers, we set about creating a stunning image library that encompassed the complete range of SOHO colours and textures in a variety of settings.

An integrated campaign under the banner “SO…” was developed – 
SO STYLISH, SO DURABLE, SO EASY TO INSTALL, SOHO.

Our campaign featured press advertising, online video, social media, bespoke product brochures and a beautifully designed large-format sample folder, which showcased cut-down samples of the entire range.

 Was the campaign a success? So far, so good!
What we did
Creative
Photography
Video
Social
Sample folder
Advertising
Displays
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social
sohoweb
advert
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