Bradford developed a new type of insulation. Thanks to their new manufacturing process, it had impeccable environmental credentials.
It was soft to touch, low itch and white. Naturally, it was called Bradford Black.
Our task was to differentiate it from its dirty, brown coloured competitors, and position it as a pure, premium quality insulation.
To reinforce the new brand, and maintain a quality “black label” feel we developed a classy, hand-written signature style logo and jet black packaging.
We positioned the new technology as “A different kind of insulation” and reinforced its environmental credentials by labeling it as a “Naturally better choice to insulate your home”.
As you can see, from there on, creating Bradford Black’s marketing collateral was child’s play.