MBS insurance are specialists in personal and business risk protection. They are a young, dynamic and professional organisation. Unfortunately their brand wasn’t. The logo was created years ago and wasn’t providing the cut through or the professional image required for today’s competitive insurance market. The firm’s collateral was also looking old, inconsistent and in need of a refresh to bring synergy and direction to the brand’s story.
Our strategy was to build on their well-known shield symbol, polish it up and use it as the foundation for a modern, consistent identity. We rewrote and redesigned all their print and digital marketing collateral, and created a website that conveyed mbs’ distinct personality, and clearly communicated their diversified services and their unique value proposition.