Brian Hilton

concept
If your old car doesn’t know, did it really happen?

YPA creates ongoing radio, TV, digital and press advertising for Brian Hilton Motor Group throughout the year. For their 24 Hour Test Drive campaign, they challenged us to come up with something special that would raise awareness and encourage bookings. Our print idea was to demonstrate what can happen when you take time to get to know your next car, before you buy. The result was a touching piece of communication that did the trick and drove calls.

We also wrote, directed and produced 4  branding TVCs featuring Josh Hilton. They appear regularly throughout the year.

What we did

Creative
Writing & Design
Radio
TV
Press ads
Digital
Point of sale

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